Nobi Expands U.S. Team, Fuels Growth with Three New Hires

New Additions Bring Deep Industry Expertise to Meet Demand for AI-Powered Smart Lamp

Nobi, a provider of innovative AgeTech solutions, is proud to announce the expansion of its U.S. business development team. Nobi’s newest team members, Marc McGrann, Erich Klett and Pat Finley, bring decades of experience developing products, building relationships and driving growth, and first-hand knowledge of how technology can enhance the quality of life for older adults.

“As we continue to expand our presence in the U.S., we’re excited to welcome Marc, Erich and Pat to the Nobi family. Each of them shares our passion for improving the lives of older adults and brings valuable experience, expertise and perspective to drive Nobi’s continued growth and expansion in the U.S.”

Roeland Pelgrims, CEO and co-founder of Nobi

McGrann, Klett and Finley Finley will lead business development for Nobi’s flagship device — an AI-powered, aesthetically designed smart lamp that is transforming elder care by both detecting and preventing falls, which are the most significant cause of fatal injuries in older adults. The Nobi lamp will be marketed to all levels within the continuing care environment, nursing homes, hospitals and, eventually, directly to consumers.

Marc McGrann, Director of Business Development, Consumer Markets

With a decade of experience developing innovative products for the senior living industry, McGrann has strong expertise in user-centric design and a deep understanding of older adult needs. Since 2011, he has been pivotal in driving positive change by working with devices in the personal emergency response (PERS) market and developing solutions for senior living communities. Recognized as a trusted industry leader, McGrann is dedicated to improving the lives of older adults through impactful solutions. He joins Nobi USA from Vayyar Imaging, where he led the company’s growth in North America by identifying and pursuing opportunities for sales of current and future product lines focused on senior living, healthcare and safety.

Erich A. Klett, Business Development Executive, West Region

A highly accomplished professional, Klett’s experience spans 19 years in business-to-business healthcare, senior living and long-term care building management. Klett has a proven track record of driving revenue growth, building key relationships and delivering exceptional results. He joins Nobi from Direct Supply, where he held various positions and made significant contributions to the company's growth. As the corporate account manager of technology solutions, Klett drove growth across platform and services revenue while helping customers improve outcomes through new technology.

Pat Finley, Business Development Executive, Midwest Region

Finley has extensive expertise in analyzing customer needs, presenting value-added solutions and consistently surpassing customer expectations. For nearly a decade, he’s helped hundreds of operators across the nation successfully implement tailored technology solutions for a large number of senior living communities. In his previous role, Finley made significant contributions to Direct Supply’s growth by developing strategic selling plans and implementing strategies to enhance revenues and margins. With high energy, a proactive approach to problem-solving and proven skills in leading cross-functional teams, Finley is well-equipped to drive Nobi's success.

McGrann, Klett and Finley join the Nobi U.S. team along with recently-announced AgeTech expert Sarah Thomas and head of U.S. Niels Coch.

 “Nobi has incredibly interesting technology that we're bringing to the U.S. market. The feedback that we're getting from our industry connections and potential future end-user customers is nothing but positive, so they're obviously looking at our technology against the competitors and seeing the advantages of Nobi in terms of what it can do to influence workflows and living experiences at their residences. We’ve set up a very strong business-development team solely focused on the U.S. market—especially with the additions of Marc, Erich and Pat.”

Niels Coch, head of Nobi U.S.

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