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In Their Own Words.
Directors, care teams and families from senior living communities in the US, on what changed when Nobi went in. Filmed where they work, in their own words.
Assisted living and memory care · Maryland, US
Broadmead.
A life plan community that put Nobi in every resident suite of its Darlington neighborhood, bathrooms included. The team found out how residents really move when nobody is watching, and changed care plans because of it.
- Where
- Darlington assisted living neighborhood, Broadmead, Maryland
- Nobi in
- Every resident suite, bathrooms included
- In the film
- Stacey Young, Ann Patterson, Sheila Johnson
55%fewer falls
From the early-2025 peak to Q3 2025. Source: Broadmead one-pager, 2026.
I think it does let us trust the resident a little bit more. [..] With Nobi, there's safety in the room, which gives the team a little bit more calm.
Ann PattersonVP of Health Services, Broadmead
One day we measured somebody went in the bathroom 41 times. We were able to have them have some testing done to see was something medical going on. And Nobi did that for us.
Stacey YoungDirector of Dementia Care, Broadmead
It helps me instead of running around every two seconds to check on everybody. The phone will let you know.
Sheila JohnsonCNA, GNA, Broadmead
Assisted living and memory care · US
Cedar Village by Cogir.
Five people from one community, from the executive director to a caregiver. Fewer hourly checks, a call to the front desk the moment someone falls, and fewer incident reports to write.
- Operator
- Cogir Senior Living
- Nobi in
- Assisted living and memory care
- In the film
- Salvador Gutierrez Cornejo, Sydnee Mancino, Connor Nolan, Christina Wolford, Teresa Strubel
It looks like a regular light bulb. It's a part of our operations. It's a part of the community. It's not like a security camera in a corner.
Salvador Gutierrez CornejoExecutive Director, Cedar Village by Cogir
You can't always be perfect and check a room right when a person falls. [..] The faster you can get to a situation that happens, the better.
Connor NolanCaregiver, Cedar Village by Cogir
I probably had six incident reports a day in memory care [..] So now I have one to zero a day.
Sydnee MancinoMemory Care Director, Cedar Village by Cogir
From my perspective as a family member, it gave me really good peace of mind that if something happened to my mom in the middle of the night, [..] the staff would get notified and be up to help her immediately.
Teresa StrubelResident Lifestyle Director and family member, Cedar Village by Cogir
Dementia care home · Brentwood, Essex, UK
Dudbrook House.
St Michaels Homes and Essex County Council put Nobi in all 150 rooms to bring down A&E admissions. The director was sceptical. Then a paramedic watched the fall replay, and a resident could stay in the home instead of spending the night in A&E.
- Where
- Dudbrook House, St Michaels Homes, Brentwood, Essex
- Nobi in
- All 150 rooms, with Essex County Council
- In the film
- Sean Watson, Jo Moss, Bev Buckingham, Natasha Corness
41%fewer falls
70%faster help, from over 12 minutes to under 4
0long lies
Source: Dudbrook House case study, 2025.
At the beginning, when Nobi was presented to us, we were sceptical. [..] All of our staff and residents have embraced it.
Sean WatsonDirector, Dudbrook House, St Michaels Homes
I never worry about mum now, you know, with Nobi. I know that she's safe. [..] It reassures me a lot that she's got that in her room.
Bev BuckinghamRelative, Dudbrook House
Nobi makes us feel more in control now.
Jo MossTeam Leader, Dudbrook House
Residential care home · Milnthorpe, Cumbria, UK
Hartland House.
A pilot funded by the NHS and the local Integrated Care Board. Alerts go to a handset, the team speaks to the resident through the light on the way to the room, and a daughter got her time back.
- Where
- Hartland House, Milnthorpe, Cumbria
- Funded by
- The NHS and NHS Lancashire and South Cumbria ICB
- In the film
- Rebecca Etherington, Leanne Scroggam, Helen Whiteley
84%fewer falls
2 minto help after a fall, was 57 minutes
Source: Hartland House case study, 2025. After the evaluation the ICB approved Nobi for 500 more units across 50 care homes.
I feel happy that the staff aren't having to spend so much time making sure my mum's safe. It gives us time.
Helen WhiteleyDaughter of a resident, Hartland House
They can then immediately speak directly to that room through the handset and through the Nobi light. They can immediately reassure that resident that we know that they need some help and that we are on the way to them.
Rebecca EtheringtonHealth and Wellbeing Lead, Hartland House
And I know that the staff, when they see a fall, they will be there straight away, literally within minutes.
Helen WhiteleyDaughter of a resident, Hartland House
Seven care homes · NHS evaluation · Suffolk and North East Essex, UK
Seven Care Homes, One NHS Evaluation.
The Suffolk and North East Essex Integrated Care Board evaluated Nobi across seven care homes: fewer fall-related hospital visits, admissions and ambulance call-outs, shorter stays when someone was admitted, and more confidence on night shifts.
The Nobi light gives me peace of mind because mum does fall a lot. I felt guilty about her going into a home, but now I know staff are alerted instantly and can be there straight away.
Daughter of a residentSuffolk and North East Essex
- Evaluated by
- NHS Suffolk and North East Essex ICB
- Nobi in
- Seven care homes, including Mellish House
- Film
- None yet
£89,000fall-related emergency care costs avoided in six months
196%return on investment over three years
Source: SNEE ICB evaluation, as published in the Nobi leaflet, 2026.
I'm a little obsessed with it now, to be honest.
Care staffMellish House, Suffolk
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